Will customers know they're speaking to AI?

Yes, and that is fine when the experience is fast, clear, and helpful. The goal is not to trick people. The goal is to answer inbound calls properly, handle common requests well, and move the customer to the right next step.

What if the agent gets something wrong?

You stay in control. The agent can follow rules, capture details, send follow-ups, and hand the conversation to your team when needed. You can review transcripts, tweak the experience, and tighten things over time.

Will it still sound like our business?

That is exactly the point of setup. Jess helps configure your business name, services, pricing, phone number, and customer flow so the agent feels like part of your business, not a generic answering service.

We are a technology research lab.

Update MAY 26 AU sovereign AI foundation research milestone achieved

Turning frontier technology into meaningful progress for people and teams.

Partnered with
top ai models

Approach

One lab,
many directions, one intent.

The work changes from project to project, but the principle stays the same: use frontier technology to improve how people experience work, learning, service, and communication.

Start with the human experience.

We begin with the people, teams, and everyday friction points that matter, not with technology searching for a problem.

Prototype across formats and systems.

Our work moves between products, experiments, automation, interfaces, and AI systems so ideas can be tested in the real world quickly.

Keep usefulness ahead of hype.

We care about tools that create clarity, confidence, and momentum for the people using them, not novelty for its own sake.

What We Build

We work where emerging technology meets real life.

That can look like AI-powered kiosks, language learning tools, experimental interfaces, workflow automation, or entirely new products. The common thread is practical human value.

Human-centred product thinking from day one

Research, prototyping, and deployment in one loop

On-shore, trustworthy systems where sovereignty matters

Data sovereignty

Designed in Australia.
Sovereign from the start.

Last year, we began by laying our own core AI foundation in Australia: partnering with the world's leading AI companies and bringing frontier models into an environment that remains fully on-shore, private, and under clear local control.

In 2026, we achieved our complete sovereign AI foundation.

For us, sovereignty is not a feature layered on at the end. It is a human principle. A person's data belongs to them, and we believe it should stay where they live, protected by systems designed for trust, accountability, and long-term care.

Iooki Labs

What we're building.

Explore the experiments, products, and research shaping what Iooki's building next.

Project

Train smarter, speak better.

Recently partnered with 2M Language Services to bring conversational AI into interpreter training and language learning.

Iooki Labs

Train smarter, speak better.

Generative Voice AI and LLMs are reshaping interpreter training through the Xingo partnership.

Concept artwork for computer vision and voice AI

Experiments

Our vision for vision.

See how iooki thinks about smart glasses, productivity, accessibility, and privacy through a more human-centred lens.

Iooki Labs

Our vision for vision.

A more human take on smart glasses, combining voice and vision AI to help people connect, collaborate, and act with context.

Experiments

AI microlearning in daily life.

Discover how iooki thinks about voice-enabled microlearning, habit formation, and turning small daily moments into practical learning gains.

Iooki Labs

AI microlearning in daily life.

Small, consistent spoken lessons can turn spare moments into meaningful learning sessions.

Bookmate booking assistant concept artwork

Experiments

Chatbots are dead.

Read the original Bookmate thinking on why scripted chatbots fall short and how conversational AI can handle richer booking workflows.

Iooki Labs

Chatbots are dead.

Conversational AI can replace rigid scripted chatbot flows with something far more useful for bookings and service interactions.

We are a technology research lab.

Update MAY 26 AU sovereign AI foundation research milestone achieved

Turning frontier technology into meaningful progress for people and teams.

Partnered with
top ai models

Approach

One lab,
many directions, one intent.

The work changes from project to project, but the principle stays the same: use frontier technology to improve how people experience work, learning, service, and communication.